An assessment of the reach and impact of the event.

Attempting to provide fun activities and interesting displays is only one half of public engagement. But did people actually enjoy their visit? Did they learn something new? Did we change people’s perception of science and health?

In order to evaluate the learnings from our event we implemented a number of strategies in the delivery of our pop-up shop.

1) Shop activities

We measured the total attendance of people each day, and on many days also per hour. The treasure hunt sheets and sticker cards allowed us to determine how many visitors engaged with the full range of activities. We also counted the number of body swabs taken.

2) Benchmarking questions

Each visitor was encouraged to answer three questions at the shop entrance, and exactly the same questions again at the shop exit. This allowed us to determine our visitors’ pre-existing knowledge about antibiotics, antimicrobial resistance and how vaccines work - and whether they changed their answers based on their experience in the shop.

3) Questionnaires

During the delivery of the event we provided questionnaires for visitors to rank our activities and provide detailed feedback, on printed paper or as online form via a QR code. Self-reflection questionnaires were sent out to all volunteers to gauge their experience from having been involved in the event, and to teachers who had visited the shop with their school classes.

4) School quiz

At the end of each school visit, we conducted a quiz. All eight questions asked were directly related to different activities and pieces of information in the shop, to probe whether the pupils had learnt something and benefited from the visit. The winners of each quiz won a special prize.

5) Thought tree

A giant model of a bacterium at the exit invited visitors to leave post-it notes with comments and suggestions.

6) Online presence

Before, during and after the event we analysed the web traffic on the Superbugs website and on our social media channels.

➡️ Pop-Up Shop 2025

Return to the main event page of our 2025 Pop-Up Shop in Cardiff